Introduction
This guide,
Party Supply: Serious Email Marketing Results in a Fun Business, is meant to help industry business owners gain perspective on the modern state of
email marketing to focus their online marketing strategy. The conclusions contained within this report are intended to assist members of the party supply sector in sharpening their email marketing efforts by implementing these techniques:
Applying a
social media and email promotional campaign to reach a number of new clients while upholding the adhesion and commitment of existing customers
Understanding legislation for online marketing efforts
Analyzing primary metrics and statistics to gain insight into the various strategies utilized by other party supply promotional managers
Activating a results-oriented email marketing strategy customized for your party supply business to achieve and sustain the maximum benefit
Owners and managers of party supply businesses of varying sizes from across the country were surveyed to compile the qualitative and statistical data found within this report. This statistical content acquired by this effort can be found in the Party Supply Email Marketing Survey section. The primary goal of this guide is to provide insight into your party supply marketing operations and the current condition of your email campaigns.
Background
The party supply business sector encompasses a wide variety of different companies, facilities, products and services, covering everything between the basic sales of banners for child birthday party to everything you need for a huge wedding or Bar Mitzvah with hundreds of attendees. The party supply business sector is more diverse than other sectors; therefore, the following statistics on the utilization of email and social media marketing within party supply companies will tend to adhere closely to overall industry averages.
Smaller independent party supply businesses tend to have a much lighter adoption rate of
email marketing campaigns. Email and social media marketing is reasonably prominent in mid-size party supply businesses, and large party supply vendors and operations have implemented social media and email marketing as an integral part of their business practices.
