Short Term Goals
An
email marketing newsletter engineered by seasoned, savvy professionals in the online communications field can be anticipated to provide these types of results over the short term:
Competitive advantage
Customer participation in events and promotions
Extension of online presence and authority
New customers
Location loyalty
Location recognition
Same quarter sales
Word of mouth
Long Term Goals
Over the long term, party supply businesses can anticipate that launching an expertly designed and fully featured
email marketing campaign will produce:
Customer appeal via promotion of special services and discounts
Expansion of customer base
Facility loyalty
Local and regional competitive advantage
Higher traffic for a broader range of products and services
Increased cooperation from suppliers and related businesses (equipment, fixture and supply wholesalers)
Online authority translating to sector market leadership
Year on year sales
