Comparing Click-Through Rates

Seventy-three percent of subscribers to pet and veterinarian email marketing campaigns act on the marketer's call to action. Three percent of business owners and managers claim an excellent click-through rate of more than 15 percent; eight percent state their rate between 10 and 15 percent; 10 percent report between 5 and 10 percent; and six percent show rates of less than five percent. Overall average industry click-through rates are 4.3 percent for all industries: by comparison, the rate for pet and veterinarian businesses is almost double that median at 7.8 percent.