Email Open Rates for Restaurant Campaigns
According to the data, most restaurant venues do not know when or if their emails are actually opened, and the 79% figure is one of the highest in any industry sector. With just 21% of all restaurant executives taking the time to review their open rates, it is clear that restaurant venue owners and managers are generally unaware of the value of these key email marketing campaign metrics
. Of the less than one quarter of all restaurant venue operators who were aware of this critical metric, 1% reported that their opens were over 40%; 11% stated it was 25-40%; 2% admitting 15-25%, and 7% claiming that less than 15% of their emails were opened.
Versus Industry Open Rates
The open rates stated by restaurant venues (26.2%) resemble the medians claimed by other major industry sectors.