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Summary: New Benchmark Email Feature: Display Reasons for User Unsubscribes
New Benchmark Email Feature Shows Why Contacts Unsubscribe from Newsletters
With the new tool, Benchmark Email users can survey clients on why they unsubscribed from an email newsletter, and view their responses in reports.
Los Alamitos, CA, July 10, 2012 -- Benchmark Email, a Web-based, do-it-yourself email marketing company with service in eight languages, has added a feature that tracks why clients unsubscribe from newsletters. With the new tool, when subscribers ask to be taken off email lists, they're surveyed on why they made the decision. Benchmark Email users can then view those responses in their reports.
"People unsubscribe from newsletters all the time, but to see the actual reasons will be a tremendous help for Benchmark Email users," says Curt Keller, CEO of Benchmark Email. "With this new tool (http://www.benchmarkemail.com/help-FAQ/answer/can-i-capture-the-reason-my-recipient-unsubscribed), when data shows that subscribers left because they're not interested in the topics covered in newsletters, our clients can overhaul their email content to keep the rest of their subscribers in the fold. No one likes to lose readers, so this feature will allow them to use this data to build a stronger marketing strategy for their future campaigns."
The survey used offers five response options: "No longer interested," "never signed up," "inappropriate emails," "spam" and "other," which lets clients write in whatever they like. Responses are listed in the unsubscribe section of reports, letting Benchmark Email (http://www.benchmarkemail.com) clients see if any patterns have emerged.
Benchmark Email offers Web-based email marketing tools to create, edit, send and track dynamic newsletters. The company's service includes hundreds of free templates, social media integration, mobile, desktop and WordPress apps, and custom polls and surveys. Plans start at low cost and include a free account (http://www.benchmarkemail.com/register) no credit card required.
About Benchmark Email
Benchmark Email is the world's first truly global email marketing service, with award-winning, Web-based bulk email tools in Spanish, German, simple Chinese, traditional Chinese, Japanese, Portuguese, Italian and English. As the #1 do-it-yourself email service for businesses of all sizes, Benchmark Email offers the most flexible, user-friendly and affordable tools for sending and tracking email newsletters from the Web, desktops, smartphones and tablets. With an extremely diverse client base ranging from small businesses to nonprofit organizations, and a customer service team that's seen as the best in the business, Benchmark boasts thousands of loyal, satisfied customers in America, Asia, Europe and beyond.