Not every business resolution needs to be about increasing growth and maximizing revenue. There are other types of resolutions that can add value to your business on a different level, namely through culture, which adds dimension to your brand. However, saying you’ll infuse creativity into your business, and actually having a plan to do it, are two different things. This task is even more impossible-seeming for businesses that lack imagination and a spirit of entrepreneurship, two characteristics that are now imperative for long-term success and growth.
Inspired by a LinkedIn post by the same name, the idea of firing unwanted clients offers more benefits than drawbacks. Fred Reichheld writes a post titled, “Big Idea 2015: Why Companies Should Fire Bad Customers,” in which he begs the question: isn’t it about time for more companies to start rating their customers, [adding] wouldn’t we all be better off if feedback from some customers were ignored? Reichheld calls it a departure from the “Age of the Empowered Customer” to an arrival at the “Age of Empowered People,” in which “everyone understands that we live in an interconnected world and that we really need to get along better, a world in which feedback can help us build a better community.”
Reichheld clearly understands business direction. This is the shift that’s already taking place and it would benefit companies to practice cutting off the strings to ‘dead weight’ clients that don’t provide any real value for either relationship or growth. While it will affect bottom line numbers, firing a client (professionally and with respect, of course) means your business can focus its direction on the type of client it wants to cater to.
Your business will be rewarded by this bold move that sends a clear signal to prospective clients letting them know that you’re not just a run-of-the-mill company hungry for any business. It also tells your employees that you’re willing to take risks and put them first.
To help break up workplace monotony and to give your team members a chance to shine, you can create a set amount of monthly work hours that are designated for a personal pet project connected to the business. It could be done either independently or in small teams, but the idea is to create small opportunities to develop your business and give employees total creative and strategy control to present a pitch.
The pitch gets presented to the entire team at the end of the quarter, year, etc. at which time it gets voted on for inclusion. Projects that get voted on for adoption can be rewarded with additional time off, paid time off, a day trip to a local destination, or other incentives.
Your business will thrive on this idea because it continuously forces the company to keep moving forward.
Albert Einstein recommended thinking up 10 completely original ideas everyday as an exercise to envision the impossible. Branching off from this idea, your team can be tasked with coming up with one completely original marketing idea on a regular basis, which they can then share in a casual company-sponsored lunch. My recommendation would be to break it up on a bi-monthly basis where in the first occasion, everyone share one unique thing they’ve learned about business in anything from marketing, sales, business, thought leadership, industry, etc. The second meeting can be Einstein-inspired and should have each person think up of one completely unique idea or approach to how they do business. Your personal choice can shift between the two options, perhaps breaking it up to even just one meeting a month that alternates between the two ideas here.
Your business will love it because it’s a simple, innovative and fun team-building inclusion that doesn’t compete with the workflow. It’s a resolution that pings off of the second suggestion here and creates natural opportunities for your business to thrive creatively.
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