Perhaps one of the few constants in the world of search engine optimization (SEO) is constant change. Search engines like Google are constantly changing their algorithms, making over 500 updates per year and typically 2-3 major updates per year. With all these changes, it becomes a full time job just to keep track of what search engines want, let alone handle the operational aspects of SEO.
With all these changes in mind, here’s 5 of the most common SEO mistakes entrepreneurs are making in 2013 and the best way to remedy them in-house.
Today, you still want to get links from a variety of sources, but the emphasis should be on quality rather than quantity. Likewise the links should look natural, so while using your keywords every now and then is okay, you should try to vary it up as much as possible.
We constantly run into entrepreneurs whose web designer was great at making a visually appealing website, but knew very little about making a usable, organized, and Google friendly website. When it comes time for you to design or redesign your website, make sure you’re not just doing it for design but also for function.
On-page optimization for low competitive keywords can be as easy as writing a descriptive page title with the keywords used in it, adding H1 and H2 tags to your body that are descriptive and use the keywords, and strategically placing some internal site links throughout the website pointing to your page. While this certainly won’t rank for most terms out there, it’s a good starting point to try and rank for less competitive terms with little to risk.
Our biggest tip here is to spend some time looking through your site and making sure you don’t have any pages that have close to the same content. This can be done intentionally or unintentionally, but either way search engines will penalize you for it.
To prevent this, make sure you setup what’s called a “301 redirect” anytime you change a page’s URL or remove a page. This will allow that dead page to be automatically redirected to a new page, making sure both your site visitors as well as search engines find what they’re looking for.
There’s plenty more common mistakes entrepreneurs can make when doing their own SEO, but by making sure you aren’t making these five most common mistakes you’ll be able to get the most out of your website and gain some search engine traffic at the same time.
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