You shouldn’t believe anything people tell you on April Fool’s Day. Except what I just said…and everything else in this weekly wrap. I swear it’s all truthful (my fingers aren’t crossed).

Purchased List Rehab: Reforming from Borrowed to Home-Grown Lists

Dr. Drew may be the expert at Celebrity Rehab, but our own Denise Keller is the pro at Purchased List Rehab: Reforming from Borrowed to Home-Grown Lists.

Top 5 Ways to Save Money Setting Up Your Website

Having links in your newsletter is something we recommend heavily. There’s another part to all that, though. Where you’re sending them is just as important as where they are being sent from. It doesn’t have to break the bank either. Learn the Top 5 Ways to Save Money Setting Up Your Website.

Celebrate No House Work Day with a Defiant HTML Email Template

I know what you’re thinking. Another post from Andy about not doing work? You betcha. At least this one isn’t about my job. It would be if I worked as a maid though. On April 7th, Celebrate No House Work Day with a Defiant HTML Email Template.

93% of Email Marketers Ignore Cart Abandoners

Some email marketers have abandonment issues. By that I mean that they’re ignoring those that abandon their online shopping carts. Can you believe that 93% of Email Marketers Ignore Cart Abandoners?

Online Marketing: The Wrong Ways to Approach SEO

We tell you all the time that you have to use all your marketing channels together in order to be as successful as possible. Email marketing isn’t the only answer (though it is a very good one – swear I’m not being biased). You need to have the full picture of Online Marketing: The Wrong Ways to Approach SEO.

Composing Winery Emails that Are as Artful as Your Wine

I couldn’t read this post. I was transfixed by the computer screen cheers-ing wine glasses with its user. If my computer drank with me, I’d never drink alone. Find out about Composing Winery Emails that Are as Artful as Your Wine.

Benchmark Email Presents: Restaurant Email Marketing

How many of you watched the Top Chef finale and now want to open your own restaurant? I can’t be the only one. Something tells me watching cooking shows on TV doesn’t qualify me to do so. This guide on Restaurant Email Marketing should help though.

Permission Email Marketing: The Consequences of Purchasing Lists

Being tarred and feathered. Stoning. Public humiliation. These are things that won’t happen as a result of purchasing lists. Probably. There are, however, consequences to doing so. Check out Permission Email Marketing: The Consequences of Purchasing Lists.

How Associations & Organizations Can Master Front-Line Microcontent

Living in a small one-bedroom apartment with two people isn’t easy. I’ve become an expert at optimizing the space I have. Hal teaches you how to do the same thing with your emails. Find out How Associations & Organizations Can Master Front-Line Microcontent.

What Not to Say When Building Email Lists, Part 1: Email List

Paul teaches you how to smooth talk future subscribers and he doesn’t need a funny hat and magic tricks to do it. Find out What Not to Say When Building Email Lists, Part 1: Email List.

Celebrate New Employees with Nyushashiki on April 1st!

My bosses took me to lunch on my first day of work. They have a whole special day for employees’ first day of work in Japan. You win this round, Japan. You too can Celebrate New Employees with Nyushashiki on April 1st!

How to Maintain a Good Email Sending Reputation

Do everything the opposite of Chris Brown. You want your email campaigns to be something you can bring home to your parents. Learn How to Maintain a Good Email Sending Reputation.

5 Ways for Auto Dealerships to Send the Right Frequency of Emails

“If you ain’t first, you’re last.” That right, another car movie! If Talladega Nights taught us anything, it’s that. So finish first. Do so by following the 5 Ways for Auto Dealerships to Send the Right Frequency of Emails.

Using Video Email Campaigns Effectively

To the girl in the car next to me who filmed my stuck-in-traffic, Justice-fueled, one-man dance party: take notes. You can make me a YouTube sensation by Using Video Email Campaigns Effectively.

Adapting Email Campaigns and Retaining the Brand: A Balancing Act

Pop culture is usually my game, but I won’t fault Michelle for treading in my territory. She reps it well with Wonder Woman and Justin Bieber references in the first paragraph. For those of you in it for more than the pop culture nuggets, read about Adapting Email Campaigns and Retaining the Brand: A Balancing Act.