A/B Testing was far and away our most requested feature. I can’t even really think of a close second. The vast majority of our users knew how powerful of a tool it can be to have in their arsenal. However, there are also a decent amount of our users that are new to email marketing, who aren’t sure exactly how or why they would need to use A/B Testing. That’s why one question in particular struck a chord.

Dennis L. asked, “How can I use something like A/B Testing for my retail business?”