Lisa Swan
Most recent posts
How to Get More Email Subscribers Using Paid Ads
For any business that wants to make more sales and conversions, chances are they’ve already started building their email list. But starting your list is but the tip of the...
May 21, 2020
The ROI of Email Marketing
You’ve probably heard that email marketing has one of the highest ROIs of all marketing tactics. Dollar for dollar, marketers get more benefits out of emails than they do out...
May 21, 2020
IP Warming: How To Do It Right
IP warming is a process in which email senders gradually increase the volume or number of emails they send using...
May 20, 2020
4 Things You Should NEVER Do When Sending Emails
A lot of marketers put tons of time and effort into figuring out what they should be doing when they...
May 14, 2020
9 Tips For Sending a Sales Email That Converts in 2020
Statistics show that a total of 300 billion emails are going to be sent throughout the year this year. It’s...
May 13, 2020
SaaS leader Hatchbuck Announces Rebrand to BenchmarkONE
The new brand reinforces the company’s global mission to help businesses everywhere ignite relationships with its customers. St. Louis, MO...
May 6, 2020
How to Keep Your Email Marketing Fresh
No one likes a boring email hitting their inbox. If you want to keep your marketing fresh and your subscribers...
April 30, 2020
Tips for Writing Persuasive and Effective Marketing and Sales Emails
The demise of email has been prematurely announced many times, but the reality is that email is still the top...
April 29, 2020
E-commerce Email Ideas To Boost Your Sales
According to a recent study, for every dollar you spend on email marketing, you see $42 in return. With ROI...
April 23, 2020
Can Personalization and Marketing Automation Play Well Together?
It doesn’t seem like marketing automation and personalization would go well together. Automation seems about as impersonal as it gets....
April 22, 2020
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