Pam Lehr
Most recent posts
Why Having an Email Marketing Strategy Is Important
“Email is dead” is a common line that we’ve all heard tossed around at least once. The truth is that email isn’t dead — far from it, in fact. And...
May 28, 2020
5 Brands Who Have Perfected Their Email Newsletter
Arguably one of the most fundamental pieces of any email marketing strategy is the humble email newsletter. Whether it’s sent daily, weekly, monthly, or once in a blue moon, it’s...
May 27, 2020
How to Get More Email Subscribers Using Paid Ads
For any business that wants to make more sales and conversions, chances are they’ve already started building their email list....
May 21, 2020
The ROI of Email Marketing
You’ve probably heard that email marketing has one of the highest ROIs of all marketing tactics. Dollar for dollar, marketers...
May 21, 2020
IP Warming: How To Do It Right
IP warming is a process in which email senders gradually increase the volume or number of emails they send using...
May 20, 2020
4 Things You Should NEVER Do When Sending Emails
A lot of marketers put tons of time and effort into figuring out what they should be doing when they...
May 14, 2020
9 Tips For Sending a Sales Email That Converts in 2020
Statistics show that a total of 300 billion emails are going to be sent throughout the year this year. It’s...
May 13, 2020
SaaS leader Hatchbuck Announces Rebrand to BenchmarkONE
The new brand reinforces the company’s global mission to help businesses everywhere ignite relationships with its customers. St. Louis, MO...
May 6, 2020
How to Keep Your Email Marketing Fresh
No one likes a boring email hitting their inbox. If you want to keep your marketing fresh and your subscribers...
April 30, 2020
Tips for Writing Persuasive and Effective Marketing and Sales Emails
The demise of email has been prematurely announced many times, but the reality is that email is still the top...
April 29, 2020
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