Paul Rijnders
Most recent posts
These Late Night Eyes Read Emails Differently
I don’t know what time you are personally reading this, but me, I’m writing this at just before midnight. And if you’re a morning person you might be wondering if...
May 13, 2011
Autoresponders Help Treasure Island Hotel to Email Marketing Bounty
I like Las Vegas as much as the next guy - if the next guy just wants to relax with his wife and catch a Cirque du Soleil show -...
May 2, 2011
Earning an Email Marketing Gold Star: Worth It?
Sometimes a Different Spin Gets My Attention I’ll admit that because I’m actively engaged in email marketing on an almost...
April 13, 2011
What Not to Say When Building Email Lists, Part 2: Email Marketing?
What You Said: Hi, I’d love to be able to send you our email marketing. What They Heard: Hi, I’m...
April 5, 2011
What Not to Say When Building Email Lists, Part 1: Email List
What You Said: Hello, how are you? I’d like to know if you want to be on our email list?...
March 29, 2011
If Email Campaigns Were Baseball, Part 2: Hits and Homeruns
My last blog illustrated how to assemble a batting order of email campaigns for maximum effectiveness. Each “hitter” played a...
March 21, 2011
If Email Campaigns Were Baseball, Part 1: Batting Order
Even If You\'re the \"I\" in Your Emails For many of you small business owners, you are the team. You...
March 17, 2011
Effective Email Marketing: Segmenting by Psychographics
There are a few Benchmark blogs on demographics, and we’ll likely do many more since it’s essential to target email...
February 22, 2011
Is the iPhone Changing Email Open Behavior?
I Wasn’t Open to Change, Just Changing How I Open So I guess I probably belong to about 30 or...
February 15, 2011
