Sarah Petty

Sarah Petty is the co-author of the New York Times and Wall Street Journal best selling book, Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You're Worth and founder of Joy of Marketing (www.thejoyofmarketing.com) where she and her team teach small business owners how to build a business that doesn't rely on discounting to attract clients. Petty began her career in the marketing department at the world's largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. After earning her MBA, Petty opened her boutique photography studio, Sarah Petty Photography, and was named one of the most profitable photography businesses in the country after just five years in business by the Professional Photographers of America. Petty is also a sought after speaker, presenting to audiences around the globe on how the boutique business model can strengthen their business.