Shireen Qudosi
Most recent posts
Checklist: how to filter your entire marketing department through how conversion heuristics
Conversion Heuristics – the new formula in marketing – typically looks at your marketing experience with the goal being to drive conversion. But if you’re in marketing, you know that...
May 23, 2016
“The life-changing magic of tidying up”: 2 Rules you should follow
On any given day, I’m working on at least three different projects from my home office – and I’m also often working remotely. Spring cleaning your work space takes on...
May 23, 2016
“The life-changing magic of tidying up”: Tidying your content strategy
As a veteran content strategist, it’s always refreshing to come across new content inspiration that can get you thinking differently...
May 17, 2016
How conversion heuristics applies to email marketing content
Earlier this month, we introduced a new marketing formula introduced at the 2016 MarketingSherpa Summit. It’s called Conversion Heuristics, and...
May 17, 2016
Spring Cleaning Your Content: 5 Ways to Evaluate Each Piece of Content
If you’ve read the 23 facts on content that I wrote about earlier, you’re likely going to be moved to...
April 27, 2016
23 Facts That Will Push You to Spruce Up Your Content
Spring Cleaning isn’t just about domestic rearrangement. Spring is a mindset. It’s about taking a look at every aspect of...
April 25, 2016
Calming the Anxious Consumer: Marketing Sherpa’s Conversion Heuristics Targets Consumer Anxiety
Conversion Heuristics, MarketingSherpa’s innovative way to look at enterprise marketing, takes into account the full cycle of a consumer experience...
April 15, 2016
Conversion Heuristics: The New Formula in Winning People Over
We were pretty excited to head over to Las Vegas for the 2016 MarketingSherpa Summit. We were even more thrilled...
April 14, 2016
The 5 Most Common Autoresponder Campaign Mistakes
Autoresponder campaigns can be tricky for a lot of companies who often aren’t necessarily trained in new digital marketing methods....
April 8, 2016
