Birthday emails are a popular weapon in an email marketer’s arsenal. It’s a way to make your subscribers feel special. As you’ll see with some of these emails in this post, many companies see it as a sales opportunity. It makes sense. Most people are usually flush with some birthday cash. I prefer the ones that simply say “happy birthday.” Anything else feels a little icky. Here are my Benchmark 5: 29th Birthday Emails.

Aria Resort & Casino


Liberty Mutual Insurance



Princess Cruises