Our Sales and Partner Manager Daniel Miller sent me a message the other day about Benchmark Email participating in a workshop at the Small Business Expo. I’d be lying if I said I didn’t skim it at first and see workshop and small in the same sentence and immediately thought we’d be working with Santa’s elves. Alas, that was just wishful thinking. However, what is actually happening is equally as exciting.

Benchmark Email has been invited to give a seminar at the Small Business Expo. The title of our seminar is: The Dirty Side of Email Marketing. We will be discussing the major mistakes a business should avoid while building emails. This includes subject lines that pass the test, keeping the ISP and your subscriber happy, getting to the inbox and understanding your reports.

We are honored to be presenters amongst other esteemed companies such as Yelp and PayPal. The event is being help on Thursday, November 8, 2012 from 10:00 AM – 5:00 PM PST at the California Market Center. Further details can be found on the Small Business Expo website.