Standard email marketing best practices suggest you should send to your contacts at least once per month. That way, they won’t forget about you. This is most often accomplished with a monthly newsletter. However, there are other options available to you, which will allow you to break the monthly newsletter mold and have a bit more fun.
Holiday email marketing allows you to deliver some cheer to the inbox of your subscribers. However, that’s not all that it does for you. You can also use a holiday themed template to switch up the look and feel of your email campaigns. This will keep things fresh for your subscribers and keep your emails from feeling stale.
Many holidays lend themselves to sales, but don’t underestimate the branding power of simply wishing your subscribers a happy and healthy holiday. Or perhaps you can share a favorite personal memory from a given holiday. Test things out and see what works for you.
Benchmark Email has long offered all sorts of holiday themed email templates. They look awesome and create quick, fun and easy email campaigns. This year, we’ve also created a holiday email marketing calendar. There’s a landing page with tips and ideas for each holiday. Plus, with these instructions you can set up notifications to be reminded of each pending holiday.
Subscribe to the Google Calendar
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