Happy October, readers! It’s time to get in that time machine and travel back to see what Benchmark’s team did last month outside of this blog. Non-profit radio show interviews! Re-purposing email content for greater search engine results! Fund raising tips for grassroots organizations! It’s all here for the reading…and listening.
Hal Licino on Search Engine Journal
When resident guru Hal Licino writes, he digs down deep. What you won’t see: an article about creating good subject lines. What you will see: an article about using multivariate testing for extra-precise campaign results. Last month, Hal wrote a cerebral article for Search Engine Journal titled The SERP Value of Repurposing & Sub-Domaining Email Newsletter Content. If you’re confused, don’t worry. In a nutshell, it explains how to recycle that awesome newsletter content for a better rank in search engines. Check it out – you won’t be disappointed.
Denise Keller on WebTalkRadio.net
After kicking off Benchmark’s We Care About Kids program, where we give free email marketing accounts to non-profits that focus on teens and children, Denise Keller sat down with Renee McGivern in a short interview for the Nonprofit Spark radio show. The topic? Ultra-specialized email marketing needs for nonprofits. Denise also does a stellar job explaining what We Care About Kids does for charities, so if you’d like to know more about the program, have a listen at Nonprofit Spark: Planned Gifts and Endowment Primer.
Aidan Hiljeh on Nonprofit Technology Network
In another bit of non-profit goodness, Benchmark’s Non-profit Partner Liaison Aidan Hijleh wrote some great tips on fund raising for grassroots organizations for the NTEN blog. Unlike businesses, non-profit email and social media campaigns need a specific strategy that balances building “word of mouth” and creating incentives that drive members to open their wallets. Conducting surveys, segmenting member lists and other strategies take nonprofit fund raising to the next level, so read about Five Fundraising Tips for Grassroots Organizations to get great info from Aidan’s substantial experience in that sphere.
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