Series Posts: Marketing
11 Email Marketing Experts Tell us What They Learned in 2021 and How It’s Shaping Their 2022 Email Strategy
2021 was not your average year. So much happened globally, and those global happenings changed the way we live, work,...
February 7, 2022
How to Collect and Leverage Zero-Party Data to Personalize Your Email Marketing
Collecting first-party data, or information that is learned about customers based on behavioral analytics, was thought to be the next...
February 3, 2022
How to Put Together Case Studies for Your Business
Picture this: you walk into a swimming pool equipment store looking for a new automatic pool cleaner. Even before you...
February 2, 2022
What is Phygital, and How Does it Apply to Email Marketing?
Have you ever imagined a hybrid of physical and online worlds where buyers can shop both in-person and online? It...
December 29, 2021
7 Important Ways to Get Your Online Business Ready for the Holidays
It’s the most wonderful time of year! Christmas is one of the biggest shopping seasons for retailers in-store and online....
December 7, 2021
The Pros and Cons of Using Affiliate Marketing to Grow your Business
Business growth is synonymous with creativity. One of the hardest parts of going into business is finding creative ways to...
December 1, 2021
Affiliate Marketing 101: A Guide to Everything You Need to Know
For a small to medium-size business, affiliate marketing is an easy way to earn some extra revenue while keeping inventory...
October 19, 2021
The Art of the Upsell Email
Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of...
September 15, 2021
What is Programmatic Advertising?
As marketers, there’s a lot we have to do for the success of our companies. We have to make sure...
August 4, 2021
