Series Posts: Marketing
Understanding the Marketing Mix Concept – The Four Ps
What makes a successful marketer? One who succeeds in determining the right product and positioning, setting the right price, and...
June 3, 2021
The Loss of Third-Party Cookies is a Bigger Issue Than You Think
If you have a well-developed digital marketing and advertising strategy, you’ve probably already been warned about the impending death of...
May 18, 2021
5 Marketing Strategies You Should Adopt in 2021
We’ve covered email marketing trends for 2021, but that’s just one piece of the marketing strategy puzzle. It’s never a...
April 20, 2021
4 Tips for Mastering Your Influencer Marketing
Influencer marketing is an extremely effective tactic. Even if seeing tons of influencer ads in your social media feed has...
March 16, 2021
Data-Driven Marketing: How Confident Are Marketers in 2021?
Data-driven marketing is taking over the world—which is hardly a surprise considering the year we have had. 2020 was spent...
February 25, 2021
How to Put Together a Great Whitepaper
Whitepapers are a valuable asset for your company, and there are several great reasons to create them as part of...
February 4, 2021
3 Cost-Efficient Marketing Tips for Nonprofits
If you work for a nonprofit, chances are you don’t have a huge budget to throw at elaborate email marketing...
January 27, 2021
Product Promo Videos: A Necessity for Your Content Strategy
Have you pivoted to video with your product promotions yet? Videos are an excellent way to get more eyes on...
July 16, 2020
How to Effectively Market Your Product
Products don’t sell themselves. For most companies, product marketing is a major part of what their marketing teams do, and...
July 2, 2020
