Many iconic brands got that way for a few reasons. Sure, a great product and excellent marketing helped them to reach that status. For companies like Apple and Coca-Cola, a legion of loyal customers helped keep them on top. That’s what we’re focusing on for our November series. It’s called “Community: Building a Better Business.”

We’re not talking about building your business around the TV show Community. No. If that was the case we would have gone with our alternate titles: “Community Building for Human Beings,” “Cool Cool Cool: Community Building,” “#CommunityBuildingAndAGiveaway” or “Don’t Britta Your Business.” No. Our series discussed the various tactics you can employ to build a community that supports your business. If you follow our community building tips, you’ll last far longer than #sixseasonsandamovie.

As always, there’s a giveaway to go along with our series. We’re giving away a Kindle Fire HDX! Retweet this or any other post in the “Community: Building a Better Business” series to be entered to win. You must follow @BenchmarkEmail on Twitter to be eligible to win. The giveaway ends 11/25/13 at 9:00AM PST. We’ll announce the winner on Twitter and DM the winner with details to claim his or her prize. You must be a U.S. citizen to win. Good luck!