Although the infographic creator is faced with a series of challenges which are essentially alien to the conventional article writer, such as color, layout, design, graphics, and the rest of the fundamental tools of the infographic format, the two forms of portraying information to an audience share many key traits. Creating an infographic which appeals, informs, and entertains, is a talent which is shared by the best article writers. Adhere to these important prerequisites of good article writing in your overall design and you’ll find that your infographic will stand out in clarity, comprehension, and impact.
- Flow logically. You would never write an article which starts in the middle and then ends at the beginning, but you’d be amazed how many infographics are designed in exactly such a haphazard manner. You must take your viewer through a journey which starts at the top left and ends at the bottom right in the conventional manner that they are accustomed to absorbing information and keep the entire flow gradual, logical, and impactful.
- Write coherently. It’s not sufficient to just keep the number of words in your infographic to an absolute minimum, as you need to ensure that the words that you are including are clear, curt, and to the point. Just as in any good article, you need to be eloquently persuasive while utilizing the poet’s skilled condensation of language. If you find yourself typing out endless paeans to your subject matter and dressing them up in infographic clothes, you’re missing the mark big time.
- Write intelligently. Do you have to be told that spelling and grammar mistakes are going to ruin the impact of your infographic for anyone who has actually graduated from the eighth grade? If you simply can’t help but write in a way that would get you fired from TMZ.com for illiteracy, then obtain the services of a skilled and professional proofreader who can catch the myriad of mistakes which will defuse your infographic’s allure and turn it into a sad expression of the miserable state of the American educational system.
- Segment with sub-heads. There’s nothing like sub-headlines to break up long patches of text and allow your reader to grasp the subject matter while seeing it as a type of expanded point form. The necessity to provide your viewer with such a segmented presentation in order to facilitate their comprehension is just as important in the infographic format as it is in a conventional article, so make copious use of it and your audience will thank you for it.
- Suit it to your audience. Who is going to be viewing your infographic? Once you thoroughly understand what your target audience is, you’ll be able to devise the infographic to suit. You’re not going to win over an educated adult audience with Nickelodeon graphics, and you certainly won’t receive adulation from your pre-teen audience when you’re dealing with a Perry Como vs. Pat Boone hit comparison. Selecting the subject matter that is of greatest relevance to your target reader is what good article writers do on a regular basis and infographic designers would be well advised to follow suit.
- Focus on one key factor. The worst articles are the ones that deal with the impeller design of hydraulic pumps, the problems of Apple’s iOS7, rising sea levels in the Maldives, the truffle harvest in Alba, the exodus from Catholic Churches, and correlate all of that to the Tea Party’s recalcitrance. Fer cryin’ out loud will you just pick one and go with it? Similarly, some infographics seem to be trying to provide a one stop shop approach to the sum of human knowledge and all they succeed in is the creation of a massive muddle which will befuddle any sane human being. By selecting one specific and readily grasped topic you will create an infographic which will achieve your desired goals.
Both a great article and a great infographic serve to provide information to an audience in a way that they can best absorb it and relate it to their own experiences. Follow those guidelines and you can’t go wrong.
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