On Wednesday, the fourth day of May, there is a very special email campaign that you can present to your subscribers. On this day, you can email your subscribers and say to them: May the 4th be with you! There are very few people on this planet that wouldn’t see that and smile. Seriously. Besides the Beatles, is there anything the world has agreed on more than Star Wars?

This is really just the kind of email campaign that could bring a smile to your subscribers’ faces and maybe even a little laugh. A chuckle if you will. Share your favorite movie, your favorite quote or even a Star Wars themed joke or two. Probably not a great idea to admit paternity though.

I’ve said it once and I’ll say it again, it doesn’t matter what your email campaign is about if it is something that your subscribers will remember. I’m sure a lot of people will be sending Cinco de Mayo campaigns. Don’t let your campaign get lost in the mix. Stand out by customizing a Benchmark email template and say to your subscribers, May the 4th be with you!