By the time you’re ready to start marketing your business you should have some basic information about your own company and your audience. You should have used this information to develop a visual brand identity or, at the very least, a logo that represents what you do in a way that will appeal to your audience.
Note: If you haven’t done this yet you will not pass GO and you will not collect $200. Go back to basics and build your brand to be the foundation of your business moving forward.
With a logo in hand and a decent understanding of who your customers are (or will be) you’re ready to get going.
Step 1: Build a Website
Things to Consider:
- You can pay about $10 more for a responsive design that will make your website mobile friendly and much more impressive. Do it!
- Great photos make a website infinitely more attractive. Instead of paying several hundred dollars for stock photos, hire a photographer and get the shots that best represent every aspect of your business. This will help to establish your individuality as a business and to make the personal connection with your customers.
- Include social sharing options on all of the pages that make sense, definitely the blog. Don’t have a blog or know how to blog? Stay tuned.
Step 2: Get Social
Questions to ask before deciding which networks to use:
- Are my customers mostly male or female?
- Are my customers tech savvy?
- Do my customers use their smart phones for social networking?
- How much time does my customer spend online?
Step 3: Publish and Share
Elements of Good Content:
- It entertains, educates, assists or inspires an emotional response.
- It’s relevant to the lives of the audience you’re trying to reach
- It hasn’t already lived and died in the social space. In other words, it’s not old news.
Step 4: Keep Going
If you set up a consistent presence online and engage your customers regularly, you will see your business grow. Over time these efforts can equal a reach and frequency that you will never be able to pay for with your ad budget.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.