This intro is brought to you by the subject of one of our blog posts this week. If there’s one thing email marketing is all about, it’s WINNING. Not all of you can call yourselves an Adonis with tiger blood in their veins. That’s OK! You can still be all about winning. Just read this week’s wrap and soon you’ll be winning with the rest of us.
Money Matters: Comparing the Price of Email to Direct Mail
It’s all about the Benjamins. Biggie said so, and we agree. That’s why you should read about Comparing the Price of Email to Direct Mail.
Free Email Marketing Metrics Manual from Benchmark Email
Some people are numbers people. I am not one of those people. I do much better with words. For those of you who love numbers, or seeing the results of your work, check out our Free Email Marketing Metrics Manual.
Healing Business Relationships the Charlie Sheen Way
I wrote this blog after his first insane interview. There have been several since. There are now websites that generate random quotes from Sheen, with an option to print them on a t-shirt. He also set the World Record for fastest to 1 million followers on Twitter. He may not be the person to follow for building excellent business relationships, but he is writing the book on getting attention (140 crazy characters at a time). Learn about Healing Business Relationships the Charlie Sheen Way.
HTML Tips & Tricks – Merge Tags for Conditional Formatting
In layman’s terms, this means you have the ability to send the same newsletter to multiple recipients, with unique content in each one. That sounds way more interesting than Merge HTML Tags for Conditional Formatting.
Merge Tags Available in Benchmark Email
Merge Tags! If you can get excited about that, this post is for you. For everyone else, I’ll throw in as much pop culture nonsense as possible in the rest. Good news!? Merge Tags Available in Benchmark Email.
5 Types of Content for Your New Email Subscribers
Sometimes it’s not getting subscribers that’s the issue. It’s what to do once you have them. Yo solves this problem for you with 5 Types of Content for Your New Email Subscribers.
Dos and Don’ts of Permission Email Marketing
This tackles two important issues in email marketing: frequency and permission. Learn the Dos and Don’ts of Permission Email Marketing.
5 Email Marketing Trends You’ll See This Year
I feel like this post would be more poignant if it were read aloud by a personality from the E! Network. Find out what to expect from email marketing in 2011 with 5 Email Marketing Trends You’ll See This Year.
Subscribers’ View of Email Relevance Varies by Age, Income
What do rich people do besides eating caviar and vacationing in locales you’ve never heard of? Apparently read their emails. You may not be able to afford the lavish eats and vacations, but I’m pretty sure you can read email like you’re rich. I feel like I may have missed the point of this post. See how Subscribers’ Views of Email Relevance Varies by Age, Income.
How to Persuade a Stubborn Office to Invest in Email Marketing
I’m going to go make sure our Sales Manager Daniel is doing some work, since this blog post is doing all his work for him. While I do that, you should discover How To Persuade a Stubborn Office to Invest in Email Marketing.
Email Newsletter Awards: Best Blog Promotion
Did your pick for Best Movie win at the Oscars? I missed the presentation for Best Blog Promotion, but luckily we’ve got the coverage for that category on our blog. Do I win for Best Promotion of a Blog on Blog Promotion? I should. Check out the Email Newsletter Awards: Best Blog Promotion.
Good Open Rates Begin with Treating People Right
This is the golden rule of email marketing. Live by it. Instill it in the youths. See why Good Open Rates Begin with Treating People Right.
Feature a Specific Wine in Each Email You Send
In college I took a course on the History, Technology and Culture of Beer. Our field trip was to a brewery. I enjoy an adult beverage or four on occasion. So it’s no surprise that I can get behind a blog post telling our winery email marketers to Feature a Specific Wine in Each Email They Send.
Coding with Caution: 7 Ways to Protect Your Eyesight
How many of these things are you guilty of while reading this post? I’m terrible at all of those things, except for Take a Break. See where you stand. Check out Coding with Caution: 7 Ways to Protect Your Eyesight.
The Dangers of Failing to Meet CAN-SPAM Compliance
The scariest movie I have ever seen is Stephen King’s It. It left me terrified of clowns. Hopefully this blog will leave you in fear of not complying with CAN-SPAM. Learn about The Dangers of Failing to Meet CAN-SPAM Compliance.
New Benchmark Feature: Total Active Contacts
If you’re a list based client, pay attention. If not, move along. Check out our newest feature that will help you make sure you’re not paying too much. It shows your Total Active Contacts. If you’re a not a list based client and you read this far, shame on you for not trusting me.
Coupling Direct Mail with Email Marketing
Although Valentine’s Day has passed, Denise is still playing Cupid. Read her post about the advantages of Coupling Direct Mail with Email Marketing.
St. Patrick’s Day Email Templates for March 17!
Reader poll: do you think my bosses will be suspicious if I ask for March 18th off? Do you think the day after St. Patrick’s Day should be a national day off work? Leave your answers in the comments. I think it should. Especially since our President has been preaching the need for togetherness in our country. What’s more together than everyone being Irish for a day? Check out these St. Patrick’s Day Email Templates for March 17!
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