Email Marketing info, articles, guides and more
Our Free email marketing resources cover frequent mistakes as well as best practices in email marketing. We’ll show how to build your first list from scratch, write an effective message, and show you how to read the results.
Email Marketing 101
What is email marketing? And how can it benefit your small business? Check out these great articles on using email marketing campaigns to increase your visibility and turn subscribers into customers.
- What Is Email Marketing?
- The Email Marketing Advantage for Small Businesses
- Email Marketing Campaigns: 4 Great All-Around Tips
- Email Advertising: A Promotional Favorite
- Email Marketing Newsletters: A Top To Bottom Guide
- When To Send: A Practical Guide
You’re ready to get the word out about your company or small business. You know that email marketing is the way to go. But who are you going to send to? Learn about building a house list and opt-in emails here!
- How To Grow A Permission-Based Email List
- 10 Ways To Build A House Email List
- Opt-In Email Marketing Vs. Bulk Email Spam
- Email Marketing Segmentation: 4 Ways To Divide Your List
- Email Segmentation: 3 Ways To Boost Your Response
Email Polling and Online Surveys
Email marketing gives businesses an unprecedented level of contact with their customers and clients. Don’t let it go to waste. Use email polls and online surveys to find out what your subscribers really want.
HTML Email Formatting
Benchmark provides hundreds of HTML Email Templates, but a professional email campaign doesn’t end there. Design a custom newsletter that draws your recipients’ attention. Learn how to avoid common HTML formatting mistakes and craft engaging layouts.
After you’ve created your email campaign, give your subscribers a place to click-through. Archive your past email newsletters and build easy-to-navigate landing pages to introduce users to your website.
The bane of inboxes everywhere, spammers are daily exposing your recipients to phishing scams and other nasty pursuits. Spam filters are cracking down on emails harder every year and you need to know how to rescue your campaign from the blacklist.
- Spam Filters: The Truth about Email Marketing Gatekeepers
- Email Authentication: An Email Marketing Guide
Video Email Marketing
Are you ready to advertise on Web 2.0? Embrace the visual medium with video emails and give your users something to share with their social network.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.