Your email newsletter is the best way to get in touch with your current subscribers. But how do you convince newcomers to subscribe? Simple. You’ve got to show them that the content that they receive will be worth it.
Here are a few tips for infusing some new blood in your subscriber list.
Give It to ‘Em Straight
There are few things as irritating as signing up for an email newsletter you think you’ll receive once every two weeks – only to find your inbox flooded with new marketing emails daily; emails that you didn&rsqauo;t ask for.
Of course, as a business owner, you want the people who sign up for your newsletter to learn about new and discounted products as soon as they become available. But over-sending your email newsletter is not the way to encourage people to buy your products. Instead, make a schedule, let your subscribers know how often they should expect your email and stick to it.
Tell Them What They’ll Find
Why do people sign up for email newsletters? The answer is simple; they want the content. What better way to persuade people to sign up for your newsletter than to let them know what kind of content they are going to find inside? Is your email newsletter mostly informational, or is it chock full of discounts and coupons?
By letting your prospective subscribers know exactly what kind of content you’ll be providing in your newsletter, you’ll be taking the guess work out of the equation and making sure that people are not signing up for something that they don’t want.
Give an Example
Let’s take it a step further shall we? Why not give your potential subscribers an example of the content that they will be receiving? Choose one article from your most current newsletter and write up a short summary that you will send with your subscription request email. Or better yet, why not give them the whole kit and caboodle? Include a link in your email to your most current newsletter. Don’t just tell them how good the content will be – show them.
A first class email newsletter archive of all of your previous campaigns, just for your subscribers, will make opting-in to your newsletter even more attractive. Archive your newsletter as easily searchable web pages and give your subscribers access to all the content from the very first newsletter to the most recent, no matter where they are.
Some people can be weary of signing up for newsletters – they aren’t comfortable giving out too much information to a business that they aren’t familiar with yet. Minimize the information needed to sign up for your newsletter and you’ll find that people are more willing to give your online signup form a shot. Ask for only what is necessary, a name and an email address. If you don’t need their physical address and phone number, then don’t ask for it.
An email newsletter is all about communicating value. Let your readers know that you have their interests in mind, that you are trustworthy and they’ll be lining up to opt-in.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.