We are living in a world where social media reigns supreme. From Facebook to Twitter, this channel is thriving and continually changing the way we communicate via the internet. Understanding how the online marketing climate is shifting, we at Benchmark Email have dedicated ourselves to providing a convenient way for our clients to connect their email marketing efforts with the social web. A perfect example of this can be seen in our social network templates. Whether you choose to go with one of the eight pre-made options or customize your own, you are sure to enjoy numerous benefits when implementing these templates correctly.

Immediate Access to a Larger Audience

The main reason brands are so attracted to social media is because of the extended reach it has to offer. While it isn’t a platform you want to invest all your efforts into, it is one that can help your business grow and prosper. Our social network templates make it easier to invite your subscribers to join the party and are perfect for a campaign designed to highlight the benefits of connecting with your organization in another channel. Once you start converting subscribers to fans, you will not only have access to an even larger audience but also the ability to engage in ways that just can’t be done via the inbox.

Viral Marketing Potential

In order to make it in the social realm, a brand must have the support of its target audience. Your brand could be tied to a product, service or worthy cause but if your fans are not engaged and interacting, success is going to be very hard to obtain. It takes a strong message and equally strong presentation to get people to pay attention. With our social network templates, you can create the combination of powerful copy and visual spectacle that not only gets your subscribers to take notice but convinces them to share with others as well. This is what social marketing is all about.

A Convenient Path to Integrated Marketing

Consumers are interacting across a multitude of channels, so integrated marketing has become more important than ever. Just as many of you followed your customers online, you would also be wise to follow them on this social journey. There is a lot of hard work that goes into integrated marketing and success doesn’t come easy, even when you are combining two effective channels like email and social media. While utilizing social network templates will not guarantee anything, it is a simple way to integrate your marketing efforts and see excellent results with the right execution.

Social media is not going anywhere, so why not get involved and seize the moment? Get an early jump while most of your competitors are trying to figure out it if it’s worth their time. Bring your A game and our social network templates will help you get off to a great start!