How to go about creating email templates and email newsletters that look professional
Your email and newsletter templates are your business representatives. If your clients do not find the email or newsletter template appealing, it is unlikely they’ll look at the content. In other words, all the effort you’ve taken to come up with quality content will be wasted. That’s why your email or newsletter must have the correct balance of good content and aesthetic design. Companies often find it difficult to create email and newsletter templates, which look professional, so here are some tips to help you create your own templates.
If you’re a do-it-yourself kind of company, you can use an email client like Microsoft Outlook to create email templates. Once you start Outlook, go to the Tool menu and hit the Mail Format tab. Your next step is to uncheck the box that reads Use Microsoft Office Word To Edit Email Messages. Hit the Ok button to apply the changes. Next, click the New Mail Message button, on the toolbar. After the message window appears, add your subject line and write your content. You can add images, colors, videos or any other graphics you wish to. After that, go to File menu and select the Save As option. Select Outlook Template from the Save As Type list, hit save and your template is ready.
If you’re not much of a Microsoft fan, you can also use an application such as Adobe Dreamweaver to create your own email template.
However, the smartest choice is to go with a professional email marketing service provider who will offer you some pre-existing templates that you can customize to suit your needs. Benchmark Email provides templates for email newsletters, cards, promotions and event invites. If you like things simple, we recommend using Benchmark Email’s intuitive drag-and-drop editor to customize one of its freely available pro-designed templates.
Once you have your design and template in place, all you need to do is insert customer-appropriate content and images, and you’re good to go!
Nifty tools like Bechmark Email’s editor empower you to create newsletter templates for a wide range of businesses. For instance, if you are a gym instructor, you can create a template that may contain small images of gym equipment with bar-bells, ultra-fit models and much more.
With Benchmark Email, creating email templates is a breeze. You save time and money and you still get what you want. Moreover, it’s a process that can be a lot of fun, so go ahead and enjoy the experience!
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