Targeted, relevant content is key for any marketing channel and email especially makes that simple. Properly segmenting your lists and understanding who are the individuals that make up your key demographics go a long way to making your subscribers feel as if each specific email campaign is meant just for them. I’m sure most of you have sent, or at least scheduled, your Father’s Day email marketing campaigns to send. However, did you create those campaigns with a researched understanding of what men are looking for as gifts? It’s not too late to make a few tweaks, or at the very least learn a few lessons for next year (and for any male-centric marketing campaign all year). That’s why we put together this infographic that is full of Data About Dudes (D.A.D.). Check it out:

Data About Dudes