We’re with Justin Salvato of Boxing4Free.com, the founder of site that poised itself a decade ago to teach boxing fundamentals to anyone interested – online and for free. It was a novel idea and Justin had zero marketing experience. So exactly how did he work his way to creating a mini boxing empire over the next ten years? As any fighter would agree, he did it with a combo of guts and the genuine pursuit of a passion fulfilled through a videos, a website, and a podcast.
So how does your average guy next door master the fine yet technical art of podcasting? Find out as I sit down with Justin for some podcasting 101 tips.
S: How did you get started on podcasting? I mean, where do you start?
J: Oh man, it was quite the learning experience. I guess the first thing you need is a podcast host. They will give you space for your podcasts as well as a website for it. I use Podbean. I’m using their cheap “advanced plan” for now.
S: Why Podbean over any other platform?
J: Price and ease of use, but mostly price.
S: Did you need any sort of special equipment?
J: You got to get a microphone with USB input for better sound. I recommend the blue mic (it’s what I got). You can pick one up on Amazon.
S: How you do get your podcast out there in the podcast universe?
J: You have to set up an iTunes account and submit your podcast to it. Then find other podcast directories and submit your podcast. Try Zune (yes, people still use it), TuneIn, etc.
S: How big is your podcast now?
J: I know on average each podcast gets about a 100 plays, but that does not reveal how many individual listeners. It could be the same person listening to it a 100 times, though that is probably pretty unlikely!
S: How often do you post and how do you decide to organize each post?
J: I have a writer on my site, Andrew Schweitzer, who does the podcast. Andrew had asked about doing a podcast. It took some convincing, but after a couple of emails, I was on board. Due to the fact that we both work full time jobs, we couldn’t settle on doing a regularly scheduled podcast. The podcasts get produced when he finds the time. He records them, sends them to me via OneDrive then I download and edit them. When that is done, I upload them to Podbean and alert my visitors via social networks.
We’ll try to do a podcast once a week, but that doesn’t always happen. As for the length of the podcasts, I find that people, unless they are fanatical about their interest, are only able to listen to something about 15 to 25 minutes long, so we try to keep them at about 20 minutes and the aim for covering the weekend’s big fight or upcoming fights.
S: How do you retain creative control of a podcast you’re not speaking on?
J: I give Andrew a script to read at the very beginning and end of the podcast. I allow him to take the podcast in whatever direction he wants as long as it’s about boxing.
S: Do you invite guests to be on and if so how do you record your conversation with them.
J: That is an issue for us and one we haven’t quite found a solution for. We thought we found an application (program) that would allow us to record a conversation via Skype which I would edit later. As I was editing this particular episode, I found that the two voices were overlaying each other. In other words, while my podcast host was near the end of his sentence, the guest’s voice would begin speaking before my host was finished. That was a nightmare. I believe the problem was having the conversation recorded locally i.e. on the computer. The fix may have been to have it recorded to the cloud or if possible, on two separate audio tracks, but honestly, this is one area I am still trying to find a suitable solution for.
S: How do you compete with all the other podcasts out there?
J: Boxing does not have the kind of following baseball or football has so there aren’t many boxing podcasts out there. However, I find many listeners don’t just stick to one boxing podcast; they usually listen to several.
S: What were your biggest challenges in making a podcast?
J: I think my biggest challenge was motivating myself to get started. There is plenty of information available on how to podcast, how to get started, but not all of it is in agreement. That made it difficult for me to get started, because I was overwhelmed and unsure what approach to take, but I ended up with Podbean after another podcaster recommended it. On the technical side, it wasn’t too difficult; once you have a solid microphone and audio editing program, making the podcast is easy.
Thanks so much Justin and Boxing4Free!
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