Sunday night I attended the live taping for VH1 Divas 2012. It was a salute to dance, with tributes to Whitney Houston, Donna Summer, Madonna and Blondie. Performances featured divas new and old and it was truly a fun night and a unique experience…if for no other reason than the fact that the formal dress code meant I was more dressed up than I’ve been since my high school prom.

Paying tribute is something we often do as a society. It’s our way of acknowledging those that have paved the way for us. It’s also a way for us to see what has been behind us, so that we can move forward. That’s one of the biggest things I took from last night’s concert extravaganza.

All of the artists on VH1 Divas have had major dance hits over the last couple decades. They took time to honor their predecessors, but also to show the crowd what the present and future had in store. We must do the same thing with our businesses and marketing.

We preach analyzing reports as much as possible. Seeing what went well, what our subscribers liked and then seeing what we can change allows us to improve upon established models. Paying tribute to campaigns past can ensure our future will be brighter.

You don’t have to be a diva to get to where you want to go. However, when someone sees your campaign and stops and takes notice, you may feel like one. Earn and command that attention by constantly looking back, in order to move forward.