Greek goddess Medusa is one bad chick. All of her power source stems from those tangled slithering snakes atop her head, and no man can withstand her cold, destructive stare.
In a kind-of-similar-but-not-really way, women’s hair these days has that equally entrancing effect on men. They do not turn into stone, yet they are forced to recognize the dynamic power that she is, all through one flip of her hair. Or at least that is what recent shampoo commercial has told us.
This year, Proctor and Gamble’s shampoo companies, Pantene Pro-V and Rejoice released their commercials in the States and in China, respectively, that demonstrated not just how much impact good hair can have, but also how a woman should just use her confidence and wit to get what she wants.
First up, is Pantene Pro-V. Now, imagine all the situations where women are often portrayed to be more submissive than men and having to say “Sorry” beforehand: attempting to ask a question, moving your arm from the armrest, an inquiry during a work conference. The first half of the commercial has each of the women retreat back with a “sorry” and letting their male counterpart go first. It is followed by a click moment. Don’t be sorry! Next, all the scenes replay, but each of the women is now brave enough to go first. That’s right, sorry not sorry! The commercial ends with the hashtag #SHINESTRONG.
Next, Rejoice’s commercial focuses more on a romantic relationship falling apart, but how a woman can pick herself up afterwards. The 5-minute film begins with the couple sitting across from each other where the husband hands his wife the divorce papers; he wants out. She is shock and sad, but manages to make a small request: that they share a hug every day for the next month.
So they do. The first hug takes place at a rooftop, where he proposed to her. The second at an ocean pier where he first told her he loved her. Then, the third hug was at a remote spot where they had their first kiss. At this point, the husband is overcome with emotions and memories and he is starting to rethink his decision. The last day, they meet again, but instead of reaching for a hug, she hands him the divorce papers, with her signature on it. Boo-yah!
He runs after her, pleading if he can still hug her tomorrow. She turns and smiles. Is it a yes? Is it a no? The answer is uncertain, but one thing is for sure. She definitely got her mojo back.
Though as empowering as these commercials are, there were some criticisms that their messages can be skewed the wrong way. Some felt that women could still regain their strength without having to act the same way the men did, or maybe do an even compromise so both men and women can work together.
Either way, the overall message of these commercials still resides: be strong, shine, and a good flip of the hair is always the best way to end a scene.
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