We’ve already introduced you to the Lean Journey that we are all undergoing here at Benchmark. It’s a process of eliminating waste and continuous improvement. In 2017, our goal is to increase the lean focus on our product. The first such example of that is the improvements we have made to our Drag & Drop Email Designer. It will now be easier than ever to create your next email campaign … not to mention faster! Don’t fear, we haven’t removed any of your favorite features. We’ve simply reorganized a few items to improve your workflow.
For our Layouts, Blocks and Global Styles tabs, we’ve replaced the navigation icons with title text. It’s another improvement toward making things simple, easier to understand and more efficient to use. Our UX team has really worked to keep the marketer in mind and we hope these changes will continue to establish Benchmark as the clear and best email marketing solution.
Improved Content Block Organization
Each content block has now been broken down into two tabs: Container and Content. The container tab controls the outer block settings. This includes background color, outer padding, and everything else which wraps the content.
The content tab involves the insides, or all the pieces within that container and how they relate to each other. It’s the relationship for how the elements work together within your block.
For example, in the Image Caption block, whether an image is to the left or to the right of your text is set in the Content tab.
Text Editing Toolbar Update
We’ve cleaned up the toolbar with an eye towards form and function and a better experience for various browsers and devices as well. If you’re on a smaller screen, the toolbar will now collapse into the more menu. This will keep everything available to you while presenting a quicker and more user-friendly toolbar.
Expect to see these updates live in your Benchmark account beginning next week.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.