Email marketing was made for event planning. Printed flyers and cold calls wind up trashed, missed and dismissed, and keeping abreast of the future while the present is digitally whizzing by is no mean task. So, as you may have guessed, email is the solution.

By planning events and engaging prospective attendees via email, you are creating an active lifeline that brings both user and event into contact. Better still, over time you can use the information gleaned from the opens and click-throughs of your event campaigns to segment your contact lists and market effectively to the people who want to hear from you. That’s something traditional media can never do.

To get you started and teach you about the possibilities and strategies of email marketing for your event, Benchmark Email is proud to bring you Event Marketing in the Digital Age, a free manual that can be downloaded as a PDF or read directly from our site. Inside you’ll learn how to track, modify and improve your responses and feedback; accelerate participant engagement; build a web presence and generate excitement for your next event.

Click on the link above to check out our latest free guide or go to our email marketing manual page to explore other online promotional possibilities with Benchmark Email!