I would procrastinate as much as possible when I had to study in college. The weekly wrap blogs are kind of like that. Maybe you put off learning about all the great things we’ve been writing about. Now you can browse through the weekly wrap and get the gist of it all. Just make sure you don’t forget it as soon as you learn it. Then it would really be like my college experience. Pay attention, and you’ll earn that email marketing ‘A.’

Support Update: Manually Unsubscribe Members from Lists

This feature is like breaking up with someone before they have a chance to break up with you. Except there is much better reasoning behind it. It’s not a dignity saver; it’s about maintaining the best possible email list. Learn How to Unsubscribe Users from Your House Email List.

Email Newsletter Awards – Best Use of Newsletter Testimonial

It’s awards season. Not just in Hollywood, but here at Benchmark too. Now it’s the Email Newsletter awards. Later you’ll read about this year’s Golden Globes host Ricky Gervais. Until then, see who won for Best Use of Newsletter Testimonial.

Does Best Buy’s Email Promotion Got Game?

TVs and football. Need I say more? Most of my male friends (and some female friends) would say no. For everyone else, read on to find out when the best time is to start sending out event promotions. Do You Have an Email Marketing Strategy?

How Man-in-the-Middle Attacks Can Impact Email Marketers

I can’t decide if this post would be to the tune of “Man in the Mirror” or “Stuck in the Middle With You.” Neither have anything to do with this blog post. They’re just good songs. Getting back to the point: Email Marketers, Protect Your Business from Man-in-the-Middle!

New Benchmark Feature: Search Contacts Across Lists

I was thinking about exaggerated places you used to have to search for contacts across your lists. Wound up singing “Ain’t No Mountain High Enough” in my head in its entirety. With our new Search for Contacts Aross Email Lists feature, there’s nothing that will keep you from gettin’ to your contacts.

Benchmark Presents: How to Start Email Marketing

Advertisements will tell you there is no difference in taste between Coke and Coke Zero. We all know there is. There’s also a difference between our older Quick Start Guide and our new guide on How to Start Email Marketing.

Ricky Gervais: Social Media Extravaganza and Marketing Malapropos

Ricky Gervais made jokes about Robert Downey Jr. and Charlie Sheen’s issues with substance abuse, and now he won’t be hosting the Golden Globes again. I guess it’s only OK when it’s about Mel Gibson. What, did I go too far now? Find out What Kind of Humor Is Fit for Your Email Campaign?

Hard Sells Need a Soft Landing (Page)

Here’s a metaphor for this article. You’re watching your favorite procedural show when the conflict is resolved too early in the hour long show. You know there’s got to be more to the story. That’s just like Paul’s article. A great newsletter isn’t the end. There is more. Learn how to Design Landing Pages Your Readers Can React To.

Support Update: How to Upgrade/Downgrade Your Account

If you’re constantly growing and maintaining your email list, there may be a need to change the size of your account. We get that when it comes to the money you invest in email marketing, size does matter. That’s why Benchmark makes it easy to Upgrade or Downgrade Your Email Marketing Plan.