Latest Posts
Engaging Motorists through Social Media & Email Marketing
Every long-standing automotive dealer remembers a time when your customers would see your advertisements in the newspaper or on the local television station and thus decide to visit your showroom....
March 15, 2011
Will Your Email Marketing Campaign Be Famous or Infamous?
The old saying goes, any publicity is good publicity. As a former PR major, I agree with this to a point. Take our old friend Charlie Sheen for example. Surrounded...
March 15, 2011
Live and Creative Newsletter Tactics from Funny or Die
Today on my lunch break I was watching a video on Funny or Die that a friend had sent me....
March 15, 2011
5 Types of Testimonials to Use in Your Email Newsletters
You have a good product. You have a substantial email list. Now all you need are the sales. One question...
March 14, 2011
Email Marketing Deliverability: Avoiding the Blacklist
Deliverability always makes for an interesting discussion in the email marketing community. It will forever be a hot topic as...
March 14, 2011
Email Marketing in 60(ish) Seconds – The Weekly Wrap
Hope everybody had a fun and safe Fat Tuesday (and appreciated the hilarity in scheduling International Women’s Day on the...
March 11, 2011
How to Make Your Plaintext Emails Stand Out
Scroll through the messages in your inbox and you will likely see that most of them are designed in the...
March 11, 2011
How to Localize Your Email Marketing Message
If your email marketing is spread over multiple countries, it is best to respect the local differences - and that...
March 10, 2011
