Latest Posts
New Complaints Can Come from Stale Email Campaigns (Part 4)
So far we\'ve discussed renewing your email marketing strategy rather than rehashing old content and layouts, steered clear of purchased email lists and reexamined your content to stay out of...
February 11, 2011
No Phone Support on Presidents Day, February 21
I already told you about Presidents Day and my daydreams about Andy Shore day. While I don’t have my own holiday yet, I’ll settle for a day off of work...
February 10, 2011
Benchmark Presents: Email Marketing Best Practices and Trends
Is it Thursday already? That must mean it’s time to stop by, tune in, and check out Benchmark’s latest email...
February 10, 2011
Great Ideas for HTML Email Templates
Though a web technology, HTML provides an easy way to wow your readers with rich, visually appealing content in the...
February 10, 2011
What Email Marketers Can Learn from the Super Bowl Ads – Part 2
Yesterday, we talked about how email marketers can learn a lot from watching the 2011 Super Bowl ads. We also...
February 9, 2011
What Are Spam Traps and How Do You Avoid Them?
The CAN-SPAM Act of 2003 was signed into U.S. law by President George W. Bush. It was among the first...
February 9, 2011
Chrysler Prompts Email Marketers to Reconsider Message
The point of a Super Bowl ad is to get people talking about your company. Chrysler\'s \"Imported from Detroit\" Super...
February 9, 2011
Eight Times More Americans Prefer Email Marketing Over Social Media
The social media age may certainly be upon us, but it has barely made a dent in the ability of...
February 8, 2011
