You’ve probably heard the saying, “He who dies with the most toys wins.” Check this week’s wrap to find out why the one with the biggest list isn’t necessarily the winner. It was another busy week. There are all sorts of holidays, new features and tips and tricks to keep you occupied until those holiday vacation days at the end of the month. But there is one party you can have before then…

Time to Have a Party! An Email Readability Party!

Readability is important for the success of an email campaign. With such a wide variety of technology between desktops, laptops, tablets and smart phones, it is harder than ever to design an email campaign. That’s why it’s Time to Have a Party! An Email Readability Party!

When Bigger is Not Better

The biggest list is not always the best list. You want the people who want to hear from you on there. Good list hygiene is important.

Find out When Bigger is Not Better.

Permission to Contact? It’s How You Ask That Counts

Permission shouldn’t just be an issue of yes or no. Tell potential subscribers why you want to contact them and let them choose how often they’d like to receive emails from you. Remember, email marketing works best when you have a good product, a good message and a good (and willing) customer.

Do you have Permission to Contact? It’s How You Ask That Counts.

‘Tis the Season

We’ve got all your holiday email templates for you. Before you get to the present-giving ones like Christmas, celebrate culture and togetherness with Kwanzaa and those who defend human rights on Human Rights Day.

Bells and Whistles: Check Out These Great Features!

Discover how to Manage Multiple Email Accounts with Benchmark’s Sub-Account Feature.

Be sure to take advantage of our Features Request forum. Suggest great ideas like: Clean List Feature which Adds Polish to Your Email Campaigns.

HTML Tips & Tricks – Resizing Headers

You don’t have to know how to use HTML to use Benchmark Email. Some people like to. Here’s some simple HTML Tips & Tricks on Resizing Headers, if you’d like to give it a shot.

The Skype Conundrum

It’s a wide array of digital tools that comprise our office toolbox, and Skype, a boon to estranged co-workers, is at the top of the pile. But if you’ve noticed a bug with Skype’s auto-fill function, rest easy; you’re not alone. This one’s a simple fix.

Find out how to solve The Skype Conundrum.