Since moving to Los Angeles, my friends assume that I only want to listen to all pop music all of the time. Now, I’ve always loved pop music more than many of my musically inclined friends. I just never saw the point in looking down my nose at it. However, the extent of the kind of music I decide to listen to is vast. Sure, the catchy-ness and production of pop music can be a lot of fun, but sometimes I’m in the mood for something a little more stripped down. Same goes for your marketing. It’s good to have all the bells and whistles. However, sometimes you just need to go with a no frills approach. That doesn’t mean it’s not great. The simple things, when executed with perfection, can be just as effective. Here’s a folk playlist to inspire your more roots-based marketing efforts.

• • “I Will Go” – Falldown

• • “Luckiest Man” – The Wood Brothers

• • “Lonesome” – Dr. Dog

• • “The Greatest Hustler of All” – Old Crow Medicine Show

• • “Killed Myself When I Was Young” – AA Bondy

• • “Beg Steal Or Borrow” – Ray LaMontagne and the Pariah Dogs

• • “Couer d’Alene” – The Head and the Heart

• • “The Honest Truth” – Typhoon

• • “Coal War” – Joshua James

• “And It Spread” – The Avett Brothers