“Time is money.” This doesn’t ring any truer than for a business trying to cram in as much time as possible with the least amount of money necessary. Especially for a start-up company, you want to get off to a good start and not lose any customers before you even have a chance to build a long-term relationship with them.

That’s why it is so crucial to make sure you have the right tools at your fingertips to handle all interaction with customers. Business motto and marketing strategies are one thing, but if you don’t have the right tools to execute them, then what is the point of having them in the first place, right? One tool that accomplishes that will have a bigger impact on your business than you think.

Take Moonclerk’s experience. Moonclerk is a small, bootstrapped startup that provides companies an easy way to accept recurring and one-time online payments. Co-founder Dodd Caldwell was not able to fully automate all of the company’s own recurring billing to its customers. Therefore, he had to resort to checking in a payment management app daily, and then bounce over the Gmail to manually send each customer an email.

Something that is time-consuming and repetitive as this is bound to accidentally bypass a couple of customers here and there. Isn’t it easier to just have these two tools automatically sync and merge two steps into one?

That’s why Zapier was a lifesaver for Moonclerk. Caldwell incorporated Zapier into his company and set up an integration between the payment management system and the email provider –no coding knowledge necessary. With this new software, customers will now receive an automated email whenever the card is declined or the subscription goes unpaid.

What was the result of using Zapier for six months? The company saw less time being wasted by having to go through two different tools, and also saw a 25% reduction in customer churn rate. When it comes to weekly administrative tasks, Caldwell was able to save two hours worth of work.

What does this mean for you? That there is no reason why you shouldn’t be using Zapier. Make things easier for yourself and connect any app with your email marketing account thanks to the Benchmark Email Zapier integration to speed up your workflow and improve customer engagement.