It surprises me every time I hear the question, “should I be doing email marketing or social media?” Sure, I’m close enough to the subject to be taken aback that a business wouldn’t already be doing one or both. The answer I always give, is that it is not a matter of either/or. The answer is all of the above.

Benchmark has long offered awesome social media integrations. Our new super integration with Zapier allows for even more. Now you can use your email to boost your social media efforts and vice versa. Let’s take a closer look at some of the things you could do.


With the LinkedIn integration, you can automatically invite your contacts to connect with you on LinkedIn. That means you can extend your reach past your email list and onto LinkedIn. Now your subscribers will see your latest updates on one of your social networking channels as well. Then they may like it, share it and it could reach into their connections on LinkedIn as well. Flex that power!