Matt Scheckner is the founder of Stillwell Partners and Executive Director of Advertising Week. He challenged Engineer Claude and myself to throw him some curveballs. He wanted the hard hitting questions. No softball questions. So, given their work and history with the Nathan’s 4th of July Hot Dog Eating Contest … I asked him how many hot dogs he thought he could throw back. He expertly dodged my attempt to start beef between him and Joey Chestnut, but did make for a super fun and informational interview.

We talk about the current state of marketing, the growth of Advertising Week and Dave Grohl … a lot of celebrities actually. Matt’s kind of a big deal. He also broke the news that Advertising Week would return to London in 2015 … at Abbey Road. Cool!