Tag Archives: Email Marketing
How Do I Know If I’m Sending Too Many Emails?
The answer to this question is a matter of actions speaking louder than words, but you may get some subscribers...
August 15, 2016
How Can I Improve Click Through Rates In My Emails?
The first step in trying to increase the Click Through Rate (CTR) of your emails is to properly segment your...
August 12, 2016
How to Stay Goal-Focused with Your Summer Email Campaigns
Whoever said “you can’t have your cake and eat it too,” obviously wasn’t a marketer. Marketing teams know that just...
August 11, 2016
What Are The Email Metrics I Should Be Paying Attention To?
When it comes to your email marketing strategy and sending email campaigns to your contacts, there are a lot of...
August 8, 2016
Introducing Our New Email Engagement Automation
We are excited to present to you the newest feature of our application! As a Benchmark user, you may already...
August 4, 2016
Why We Needed an Email Design System
Up until recently, we have had one design team doing everything at Benchmark. What this means, is that the same...
August 1, 2016
Why Are My Emails Going Into The Promotions Tab?
Since Gmail’s smart labels or smart filters were released to its users in 2013, a big question for email marketers...
July 28, 2016
How much time should I spend on my email marketing campaigns?
When you first signup for Benchmark Email, the header on the form says you can send your first email in...
July 20, 2016
How Can I Avoid Harming My Brand With My Email Marketing?
To avoid harming your brand, you need to avoid consistently sending unwanted emails. Not just once or twice, but consistently...
July 5, 2016
