Perhaps the most defining barrier in the modern workplace is the ability to seamlessly integrate creative and productive processes. The challenge is faced by both leaders and employees. Though they welcome constructive creativity, the former find it difficult to integrate workflow beyond simple productivity. Creative solutions are often seen as an experimental indulgence, though no less desired from team members. Employees on the other hand find the productivity warp-drive seems to rule their every move, particularly in environments where managers are less project-focused and more task-focused. In fact, an Adobe study called “State of Create” showed that an estimated 75% of participating employees felt like ‘their employers put more pressure on them to be productive than to be creative. Simply put, this group finds little time for (or reward in) creative pursuits.
An organization’s survival is based not only on its productivity, but also on quality and ability to innovate – two traits that are pivotally dependent on creativity. An organization’s ability to integrate productivity with creativity is entirely dependent on taking an “outside” point of view, a broad scope of the entire structure from top to bottom. Here is where you’ll find a golden ratio of creativity-based productivity measures that will help you finally fill this elusive gap.
Hard-wired to be Creative: How Creativity Precede Productivity
It all begins with reimagining creativity as a concept. Some would protest they’re not gifted with creativity. However, while some people have more raw talent than others, creativity is a tool of the mind that (like any other mind-based approach) can be sharpened though disciplined practice.
Jonah Lehrer, the author of Imagine: How Creativity Works, comments that while “Creativity shouldn’t be seen as something otherworldly. It shouldn’t be thought of as a process reserved for artists and inventors and other ‘creative types.’ The human mind, after all, has the creative impulse built into its operating system, hard-wired into its most essential programming code.” Creativity, as Lehrer discusses in an article with Mashable writer, Josh Catone, can be taught. Lehrer adds definition to the kindled realization that imagination can be cultivated and improved upon.
Programmed to be creative, we’re doing ourselves a disservice by eliminating it from our corporate culture – and moreover, from the fundamental way in which we do business. If we’re hard-wired to be creative, then aren’t we performing at diminished levels if we proceed without this deeply incubated and inherent capacity to create and perform?
On the Shoulders of Giants: How Leaders Are Responsible for Fueling Creative Productivity
As leaders, we set the benchmarks. Our role in spearheading creative productivity is by recognizing that “true leadership requires original thought and imagination that can motivate others, solve problems, and cultivate innovation and initiative along the way.” Pulled from a Forbes article entitled “The Content You Read Shapes How You Lead”, by Glenn Llopis, succinctly highlights why it’s critical for leaders to place the first proverbial stepping stone laying the foundation for a creatively productive corporate culture.
Leaders are encouraged to treat creativity as a tool necessary for innovation. For those with an aversion to a word that has been associated with crafting and a flood of Pinterest-inspired ideas, know that a creative mind is a strategic mind. As I mentioned in an earlier post entitled, “The Creativity-Productivity Paradox: Play and Time”, creativity is the ability to connect the dots. To add weight to the argument, I quote Liane Davey’s Harvard Business Review post entitled “Strengthen Your Strategic Thinking Muscles”, in which she writes, “Strategic people see the world as a web of interconnected ideas and people and they find opportunities to advance their interests at those connection points.” The individual (and the organization) that is able to flex this type of creative thought has a higher chance on coursing through a path that is more result-driven rather than task-driven. In a nutshell, the creative mind has produced the productive mind.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.