You want to build an online community but you don’t know how to guarantee your success? You can always take a page from history and emulate the shrewd dictators who managed to create a mass of people who followed their dictates blindly, even though most of them violated legality, decency and even common sense. Every dictator in history from Napoleon Bonaparte to the little Austrian-born lunatic with the funny moustache who turned out to be anything but humorous has used this ploy to great success, and that’s only because it works. This strategy can be summed up as the “persecution” angle. If you can identify a group of people who feel outraged against any particular real or imagined slight, whether it be discrimination against 600+ lb. airline passengers trying to squeeze their ample behinds into a 16.5 inch seat or feline lovers who take offense to common sayings which condone cat abuse such as “more than one way to skin a cat” or “you can’t swing a cat in here”… then you’re well on the way to your creation of a community of extremely active and possibly even enraged individuals. It may be unfair, but hey, it works!
It may seem unfair to target a group of people who have a somewhat legitimate grievance without any realistic expectation of ever “righting the wrong” but many other communities numbering in the millions have done just that. Anyone who has been an American for more than a week has to realize that there will never be a day when the very last gun on the continent is crushed into a billet but that doesn’t stop the anti-gun groups from organizing en masse. Similarly, all of the popular anti-carbon efforts will never achieve a day when all transportation is by bicycle. Provide an online location where people can champion their cause celebre and you’ll become the leader you’ve dreamed you can be.
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