Email marketing is akin to a treasure hunt. You need to hunt for email addresses in the right places to get your hands on the ultimate treasure – a bigger email list! Here are some potential treasure spots for you to place your sign-up form:
1. Website Pages:
- The most preferred location to put up a sign-up form is your homepage. Surely, people interested in your business will browse through your homepage.
- Preferred locations also include your website sub-pages. Place your opt-in form on every page of your website. Don’t worry if you can’t fit the actual form on all your pages – placing a link that takes you to the sign-up form is good enough.
- Lastly, place your sign-up forms on your website blogs. Keep in mind that all users do not subscribe to RSS feeds for blog information. Therefore, it’s a good idea to provide the sign-up form or a link to the form to build your email list.
2. Online Business Pages:
- Hopefully, most online businesses include online purchases. In such cases you are bound to have purchase confirmation pages. When a purchase is confirmed, act immediately and ask purchasers if they’re interested in joining your email list.
- Pop up windows are an excellent way to target online purchasers and general visitors. Your sign-up form can pop up automatically when a purchase is confirmed and when a visitor exits your site. However, remember such forms are applicable only to those customers who don’t use pop-up blockers.
3. Email Marketing Campaigns:
- Include links to your sign-up forms in all your outbound emails
- Place a sign-up form link, as well as a ‘Forward to a Friend’ link as a part of your email marketing campaign.
- Place sign-up forms on your landing pages (reference and transactional) because it’s worthwhile taking a chance when you’re building your email list. Transactional landing pages are used to make purchases whereas reference landing pages only display relevant information. Placing sign-up forms on either will be beneficial.
4. Physical Locations
- If you run an actual shop, place a sign-up book prominently on your counter for visitors to enter their email addresses.
- If your business requires you to make appointments with your customers, ask them to enter their email addresses in a dedicated appointment book.
- If you participate in trade shows, keep sign-up forms or a sign-up book with you to jot customers’ email addresses.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.