Whether your event’s preferred online presence is a comprehensively designed state-of-the-art website or just an EventBrite page, you need to make it compelling to your prospective attendees. In order to create the best possible event promotional campaign, follow these top 12 tips:

    1. Unique & relevant hashtag – Don’t try to get funny or obscure with your hashtag as it has to be short, unduplicated and relevant to your event. Use it in all of your social media posts and encourage other people to use it as well.
    2. Promote your presenters – Great speakers are almost always guaranteed to attract a crowd, so make sure that you write their short bio and credentials as well as showing their faces everywhere you promote your event online.
    3. Appeal to your target crowd on Twitter – Using the advanced search method you can find people that live in the area of the event and are interested in the same field. Try engaging with them in a conversation or even inviting them directly.
    4. Don’t forget to also follow people in your sector – Following someone is perhaps the easiest way to get their attention and get them to notice your event. For best results, follow people when you have an event promotion tweet at the top of the stream.
    5. Create online event promotions on all major networks – Approaching prospects on Facebook, LinkedIn and Google+ to confirm that they’re attending can only provide you with valuable additional exposure. Ensure that your event logo or image appears there as well and be concise about the event details and list of speakers. It goes without saying that you have to encourage the speakers to share the event.
    6. Cross-connect all your social networks – For example, if you are getting traffic on Twitter but not on LinkedIn, mention some LinkedIn activity that has happened with your page/event on Twitter in order to get everyone who is a fan or a follower to know that you’re also available there.
    7. Craft a pre-event blog – Creating a chronological order, fully personal take in written form on the build-up to the event and what attendees can expect to see makes it exquisitely suitable to publishing it as an attractive blog. You could give a bit of behind the scenes insight of how the preparations for the event are going on, as these types of behind the scenes details usually make for a very interesting read.
    8. Submit your event to your local event calendars – Many media sites have a list of local events and some of them are even open for adding events. Make sure to get your event on every calendar possible in order to get the maximum exposure.
    9. Engage in promotions with your partners – Creating a unique promotion code that your partners and even speakers could give away to their followers and fans in order to earn a discount at your event is a great way to boost your event’s visibility.
    10. Provide promotional material to your partners & sponsors – Instead of just asking them to tweet about your event, give them a list of pre-written tweets that they could use to mention your events. This will encourage them to help out and will make sure no false information or misspelled hashtags are used.
    11. Give them a financial incentive – Everybody likes money, so you can even pay partners a referral fee for the registrants you get through them.
    12. Have content that attendees can take away – Take lots of photos at the event, record videos, create webinars, craft summaries, have both tangible and intangible mementos… in short ensure that your attendees leave with a good memory of your event that will be passed onto others, providing you with potential new audiences the next time around.

Marketing an event without a powerful online presence is like holding a huge wedding reception without sending out invitations: You’re going to be eating expensive leftover finger-sandwiches for months when almost no one shows up. Use these pro tips to make sure that your audience will rush in!