Absolutely every business needs a YouTube channel with its own video hosted there. A video about your business, with your company face, is critical if you want to inspire interest and trust.

I’m inspired to write this blog because I just spent the better half of four months begging a fabulous luxury interior designer client of mine to seriously consider video blogging – even if she just created a 30 second video. The designer has such an amazing video presence, is so well spoken and is so personable that no matter how great her site is, she’s completely missing the opportunity to connect with prospective clients via video. She’s not the only one. A few ongoing clients who keep coming to me with the usual question about this or that also have the same problem. They’re passionate about what they do. They have amazing products/services – but their website and marketing material simply cannot convey that passion. Video can.

They refuse to do a video simply because they don’t know how. If you’re a business owner that’s holding back for the same simple reason, then this post is for you. Grab a camera (or just sit in front of your webcam) and follow these tips. Make it your priority project for the month.

Scripting: While some people can wing the dialogue, most of us need some rough outline of what we’re going to say. Never over think it or strictly follow a word-by-word script. This only ends up coming across forced and contrived. Natural flow and dialogue is always best. People want to see and connect with an authentic you.

Scene Setting: Web-cam videos are pretty popular but they’re the absolute bare minimum standard that you can possibly meet. Try to be creative and shoot in a different scene. Start with a stationary pose, and as you start talking, slowly start walking. Vary your shots with wide, medium and close up angles. And always, always be aware of your light. The better the light, the better the quality of the video – no matter how poor the location.

Editing: If you don’t want to pay for expensive editing work, you can always hire a college student who’ll do it as an intern or for a minimal stipend. Every video needs to be edited. If you’ve got a Mac, you’re set; Apples come with great built-in editing software. If you’re not blessed with a Mac and cannot get one, you can use the editing functions offered by JumpCut, Eyespot, Cuts, MixerCast and Veotags.

  • JumpCut: best for uploads and edits including effects and transitions.
  • Eyespot: best for effects, transitions and free use of audio/video clips.
  • Rifftrax: best for sound effects, captions and loops.
  • MixerCast: best for fusing in video, images and music.
  • Veotag: best for clickable text.

Remember that you can also run basic edits on YouTube, including text annotations.

Sharing: YouTube, of course, is the premier place to share your videos. But you can also share your videos on other channels, which ensures you get listed/ ranked more often and reach a wider audience. Check out Google Video, Yahoo Video and Brightcove. You can also run a search for subject-specific video channels like Travellistic, which offers only travel related content.

Creative Solutions: Video is all about creativity, so the more imaginative your video (while still being informative), the better. Think of all the videos that have gone viral – they all have a strong innovative element.