If you can even spell online marketing you have to be well aware of the fact that mobile devices are conquering the entire email industry faster than Alexander The Great sweeping through the Middle East. This massive revolution in favor of mobile email opens has caused countless companies to scramble in order to concoct marketing strategies which cater to the newly mobile email subscriber. Crafting your brand’s identity today is all about ensuring that your overall strategy is mobile-centric, so we are all now invariably committed to the world of apps, mobile optimizations, and push notifications. However, this quantum shift in primary platform of delivery does not necessarily mean that you have to abandon your time-honored and proven email marketing strategies. The platforms may change but the basic tenets of email marketing never do!
New channels are better than “tired old email marketing”?
Some of the more myopic marketers among us might believe that due to the fact that we are for all intents and purposes now living in a mobile world, there really is no reason to stick to the traditional and conventional approach of providing email subscribers with marketing missives. Due to the fact that the mobile device onset has brought with it so many exciting and flashy alternate communications channels the inexperienced tyro marketer might be persuaded to rely upon them in order to truly boost their metrics well above what “tired old email marketing” could ever do. Right? Wrong!
Almost everyone in the USA checks mobile email
A recent poll conducted by My.com showed that almost 75 percent of all of the internet users in the United States said that they utilize mobile devices to check their emails! That’s not just smartphone users alone but nearly three quarters of all internet-connected Americans! Android mobile device users seem to be the most committed checkers of emails as they made up 48 percent of the category, but Apple aficionados are right behind them, composing 38 percent of that entire group. It seems that the brand of mobile device or the operating system it’s running on doesn’t really have any real impact on the basic truth: Almost everybody checks their email on their mobile devices!
Astounding, eye-opening, jaw-dropping email statistics
This universal and basic truth of email was further analyzed by a study conducted by Extole, which shows that email is still the primary driver of online marketing. According to the report, email’s metrics in facilitating online brands reach the American consumer at large are massive and unbeatable. Email allows companies to create awareness among 41 percent of its subscribers, is responsible for 37 percent of customer acquisitions, 42 percent of all conversions, and a staggering 56 percent of all retentions! There is no other online channel of communications which can even come close to those absolutely astounding, eye-opening, jaw-dropping numbers!
Email can more than double your average sale
Yet another report from Convince & Convert showed that when reached through email marketing, customers spend 138% more than people who do not receive any offers from that brand through email! So let’s say that you’re bemoaning the fact that you’ve spent a fortune in money and your company’s time in attempting to engage your customers in every mobile centric marketing strategy other than that “tired old email marketing” you can more than double your average sale simply by forgetting all about all the rest of those marketing approaches and sending off your mobile customers some exquisitely crafted, powerful, convincing, and conversion driving emails! Surprise!
The same report also showed that 44% of all consumers completed at least one buy in 2013 based on a marketing email which they received in their inbox. That’s 44% of all consumers meaning every man and woman in the United States! Let’s do a bit of math… there are about 250 million adults in the USA, so 44% of that is 110 million people. Let’s just take that “at least one buy” to be at the average of $183, that means that (again if we only count that one email) we’re talking about twenty billion dollars a year! Email still rocks!
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